Contributors

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Host

Carl Jacobs

Carl Jacobs is a passionate entrepreneur and a thought leader in the Food and Beverage industry. As the CEO and co-founder of Apicbase, he has been instrumental in revolutionizing the way restaurants and food businesses manage their operations. With his wealth of experience and expertise, Carl has helped numerous restaurants scale their businesses and achieve their goals.


Under Carl's leadership, Apicbase has become a leading player in the market, serving customers in over 30 countries. His commitment to innovation and customer satisfaction has earned him a reputation as a trusted advisor and thought leader in the industry.

In addition to running Apicbase, Carl is also the host of The Food Service Growth Show, a podcast where he interviews experts and thought leaders from the Food and Beverage industry. Through this platform, he shares his insights and helps other professionals in scaling their businesses.

https://www.linkedin.com/in/carlwjacobs/
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Host

William Connors

Launching 20 Popeyes, modernising 120+ Burger Kings, and scaling Wingstop UK,  William Connors has seen firsthand what it really takes to roll out technology at scale in the fast-moving world of foodservice.


William has mastered the art of driving transformation without disrupting daily operations. He’s modernised legacy systems, secured buy-in across every level of the organisation, and implemented solutions that not only satisfy corporate goals but genuinely make life easier for operators on the floor.


Practical, grounded, and battle-tested, William brings a perspective shaped by experience, not theory. His work continues to help multi-site foodservice brands build smarter, more resilient operations through technology that truly works in the real world.

Guests

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Guest

Tommy Giraux

With more than 17 years in hospitality and over a decade leading operations and systems at Honest Burgers, Tommy Giraux has built a reputation as one of the few professionals who truly understand both sides of restaurant technology, the human and the technical.


Tommy’s expertise lies in helping hospitality brands bridge the gap between operations and digital transformation. He believes that successful tech adoption isn’t just about installing software, it’s about empowering the people who use it. 


Having spent years on the ground and in leadership, Tommy combines practical operational insight with a deep understanding of how systems work in real-world environments. His work continues to help multi-site restaurant groups implement technology that sticks while improving efficiency, consistency, and team confidence across every level of the business.